Street marketing is not just for advertising! Awareness campaigns for different causes: – charity, fight against certain diseases, road safety, fight against discrimination or violence against women, etc.
Awareness campaigns have become social phenomena.
Street marketing can be an awareness tool to communicate a strong message and will allow targeted people to become aware of certain issues.
It is not uncommon for charities, non-governmental organizations or institutional actors to use the tools and supports of street marketing to get their various messages across, whether it be informing, raising awareness or even making calls for donations and generosity. Public spaces are for these non-profit organizations, privileged supports to communicate.
In this area, some advertisers strike hard, sometimes even to the point of not hesitating to shock. This is the case, for example, of the Prefecture of Haute-Garonne, which organized a shock campaign to raise awareness of road hazards at the end of 2014. Carcasses of damaged cars were installed in the streets of Toulouse, accompanied explanatory signs, as well as audio recordings of accidents … This surprising scene made it possible to become aware of the dangers of speeding on the road. Volunteer animators were present to inform about the risks linked to driving, especially during the holiday season.
Street Diffusion collaborated with the agency empreintes citizeniennes to inform the inhabitants of Gagny of the redevelopment of the Career Quarter in the west
Street Diffusion collaborated with the agency empreintes citizeniennes to inform the inhabitants of Gagny of the redevelopment of the Career Quarter in the west
Street Diffusion collaborated with Aarrow Ads by setting up a Sign Spinning operation for the Arc Foundation for cancer research
Street Diffusion collaborated with the museum of the Resistance of Mont Valérien High place of the national memory for the promotion of a projection of film in the open air