In the life of a business, the trade fair is a crucial, almost mandatory step. Whether you are a participant or an organizer, in order for this event to achieve the objectives you set for yourself, you need a minimum of organization at all levels. Street Diffusion shares with you the essential steps for organizing a trade show.
The first preparations on paper are the basis of good organization
Above all, you need a plan of attack: what date, where, what your budget is, and what your goals are. The latter is very important, because your strategy is based on your objectives.
The objectives can be:
- Generate leads
- To publicize your product or service or your business
- Build customer loyalty
- Or to make sales
Make a checklist of what you need to do from the smallest detail such as ordering goodies to distribute to the largest such as the list of your guests, your presentations or your budget. Be careful, all tasks, even the smallest ones, should be listed, because it is all of this that makes your living room a success.
Once your list is in place, it’s time to run them step by step. The next important step is communicating your event.
Communication before and during the fair
Communication is the common thread of your event. Even if everything is in place, without this part, you will not have visitors and you will never reach your goals. The first part of the communication is done several weeks before the event until D-1. The second part takes place during the fair.
Several channels are available to you to promote the event:
- Advertising spaces: signs, newspapers, magazines, etc.
- Emailing: for your prospects, your customers and all your contacts
- social networks
- Press releases
- Event sites
- Your site and blog