We usually associate street marketing with advertising to sell. But this is not always the case and the city of Lille shows it well. In recent weeks, we see tags everywhere in the central district of Lille. We are not in the playground of a primary school, but in the street. 1, 2, 3 … to the trash.
Educational street marketing
The city of Lille has set up hopscotch to encourage its citizens to use public garbage cans.
A fun street marketing, but especially educational for the inhabitants of this city. About fifteen of these hopscotch have been tagged with bright colors so that we can notice them.
Cleanliness campaign in the 59
The city is not at its first stroke to promote the use of public bins with bright colors. Before hopscotch, she came up with these two ideas.
In your city, have you seen similar cases? Street marketing for the community?