Street marketing is one of the oldest modes of communication with the paper boy distributing newspapers and advertising. Before newspapers, radio, television and all modern

Guerrilla marketing is based on a low-cost advertising strategy in which companies use unconventional tactics to promote their products or services on a small budget

Over the last four years, 26 urban artists have painted murals on buildings on boulevard Vincent Auriol in the 13th arrondissement of Paris. A true

We usually associate street marketing with advertising to sell. But this is not always the case and the city of Lille shows it well. In