You’ve probably seen at least one original advertisement that uses a bus shelter as support. All means are good to attract the attention of consumers. Shelters are one of the favorite places for street marketing agencies and communication agencies.
Why?
-It is a strategic place because very and always frequented
-People spend a few minutes and have time to enjoy, to experiment
-bus shelter is a communication support that can be infinitely adapted to make its com
Free samples: the buzzing strategy
A few years ago, we found free launch samples in magazines and shops. Since then, vending machines have taken over. Brands find an idea each time to engage consumers. Some use the QR Code, others social networks
McCain, for his fried potato advertising, has dared the high five. Consumers receive a free ticket from their Home Chips after topping.
McDonald’s offered coffee beans. From March 26 to April 1, the fast-food giant organized a “free coffee” operation in all McDonalds and McCafé in France. Until noon, Arabica coffees were offered.
Visual communication: when the brand is needed
The most famous brands are easily identified by consumers. That’s why their street marketing speaks especially with the visual
